CI ǀ BIOCERA

Biocera comes from the word BIO and CERA. BIO collectively refers to all living things such as animals, plants, and mankind. CERA comes from the earth, widely used in potteries, tiles, semiconductors, aviation, home appliances, artificial intelligence, and smartphones. The symbol of Biocera is based on the shape of the Jade, used for the ancient Korean emperor's crown 2,000 years ago. The Jade was regarded as a medium to connect humanity and heaven, known as the best treasure of all time. The shape of the Jade is like a toddler, symbolizing the birth and prosperity of life.

Biocera comes from the word BIO and CERA. BIO collectively refers to all living things such as animals, plants, and mankind. CERA comes from the earth, widely used in potteries, tiles, semiconductors, aviation, home appliances, artificial intelligence, and smartphones. The symbol of Biocera is based on the shape of the Jade, used for the ancient Korean emperor's crown 2,000 years ago. The Jade was regarded as a medium to connect humanity and heaven, known the best treasure of all time. The shape of the Jade is like a toddler, symbolizing the birth and prosperity of life. The color green symbolizes nature and blue for advanced technology. The harmony between nature and advanced technology symbolizes emery that contributes to the common good of mankind and further connects to space. For a long time, ceramics, tiles, cement, and glass industries were called "Yo(窯)". "Yo" means the phenomenon of putting "Yang(羊)" inside the kiln(宀) firing(火) from underneath. It is the transformation of outer and inner bodies just like firing pottery. In modern eras, inorganic materials obtained from the soil are subjected to heat and pressure to form the desired shape and change the physical properties of its internal substance. Particularly, ceramics that are mixed with metals and organic materials are being developed as well as composites. All of our high-tech appliances around us cannot be operated without using ceramics. In space flight, the core insulation to withstand the high temperature outside the spaceship is made with ceramics. Moreover, the frequency transmitter and receiver of the smartphones are also made with ceramics.

Biocera's logo can be divided into three categories: color division, shape division, and wordmark division. In addition, Biocera can be explained based on the yin and yang and five elements, heaven and earth, and can be explained through the 'body theory' and 'transformation theory' of Cheonbu-Kyung. The 'body theory' is the body that is the source of power in heaven and earth, and if you compare it to a tree, it is a seed. And the roots, stems, and leaves of trees, which are the basis for continuous growth and receiving nutrients, also mean 'theory of change'. As such, Biocera values the circulation and balance of yin and yang in the yin and yang five elements, and the logo of Biocera contains the value of oriental thought.

The color of Biocera can be derived from the threefold theory of Confucianism. #0066B3, which is called the basics of the universe and the human world, is heaven, #68AD45 is earth, and #03499A is human. In the Samjae theory, it is said, 'Of all things between heaven and earth, only people are the most precious. Just as the quartiles of the sky, earth, and nature change according to the influence of the human being, the harmony of yin and yang is what we humans seek to preserve the environment and pursue a healthy rifle style.

The three symbols that symbolize Biocera's logo are seed, grain jade, and embryo. Because it resembles the shape of a seed, it has the meaning of coexistence in nature, the principle of opposites, and the cycle of seasons. From ancient times, in Eastern thought, jade was believed to be a medium that connects people and the sky, and the shape of this jade is derived from the decoration of the gold crown excavated from the stone tomb of Silla during the Three Kingdoms period in Korea. Finally, it has the shape of a uterus that conceives a fetus, which means humanity.

BIO stands for animals, plants, and humans that symbolize life in Heaven and Earth. CERA contains the meaning of ceramics, glass, semiconductors, batteries, aviation, and artificial intelligence, which symbolize 'ceramics' of advanced materials.

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Biocera CI

The Meaning of Biocera