About CEO

I would like to express my gratitude for your continued support for Biocera. Since its establishment in 1994, Biocera has been developing eco-friendly products, such as bioceramic agents: antibacterial, photocatalyst, far infrared agents; water activated Biocera Balls for water filtration, Biocera A.A. Inline cartridges, and healthcare application products, in an effort to improve the health of people worldwide. As a global leader in the production of bioceramic balls, our enthusiasm and effort have accelerated the growth of the alkaline healthcare market in over 45 countries.

With the goal to improve the quality of life for people worldwide, Biocera focuses on the following:

Water: The functional crystal ball media through water activation, ceramic ball crystal, alkaline creation, and negative ORP (antioxidant) hydrogenation.

Air: The Nano photocatalyst control of air and odor.

Microorganism: The antimicrobial control of mold and fungi, which cause health problems.

We promise to do our best in innovative management and approach mainly focused on customer happiness and well-being. We eagerly anticipate your continued attention, encouragement and support. The desire to pursue a peaceful human world in harmony with Bio (Nature, Ying) and Cera (Artificial, Yang) is contained in the Biocera logo.

Thank you very much!

Biocera Founder & CEO

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The Story of Dr. Jeon's 

Secret Crystal Growth 

Biocera Balls are created in the 1980s with top-secret crystal growth technology using rubies, sapphires, and corundum. The process of manufacturing Biocera Balls too careful selection from raw materials and minerals that do not contain heavy metals. After ...


  • Catalytic filter for alkaline reducing water production
  • Development of photocatalyst antibacterial ceramics
  • Inorganic material development for VOC removal function
  • Odor removal technology of air conditioner
  • Improving the air quality of the residential environment
  • Development of fiber and filter using a photocatalyst
  • A Study on Synthesis and Photocatalytic Characteristics of TiO, by Solution Method
  • Synthesis of TiO2_(2) Powders and Growth of Rutile Single Crystal by Verneuil Method


  • Ex-researcher at Namsung Ceramic Research Center
  • Ex-researcher at Korea Institute of Ceramic Engineering and Technology run by the Korean government
  • Served as the evaluation committee for new technology research and development at Seoul Municipal Development Institute
  • Served as an examination committee member of the Ministry of Commerce, Industry, and Energy
  • Registered as a new patentee run by the Korean government
  • Ex-research professor at Hydrogen Fuel Cell Parts & Applied Technology Regional Innovation Center, Woosuk University
  • Current CEO of Biocera Co., Ltd & Research director of Daesung Ceramic Research Center since 1994
  • The Korea Association of Crystal Growth
  • The Korean Ceramic Society
  • Director of the Korean Water Society
  • The Korea Biotechnology Industry Organization
  • Korea Far Infrared Association
  • Korea Hydrogen Medical Association
  • Certified Water Specialist, WQA
  • International Alkaline Hydrogen Mineral seminars on ‘Antioxidant Hydrogen Alkaline Mineral Water’ subjects in the United States, India, Dubai, Russia, and more.


  • Development of functional alkaline, antioxidant ceramic catalyst
  • Development and commercialized photocatalyst, bio-antibacterial and applied products
  • Establishment of original technology and application technology of photocatalyst
  • Performed joint research on single crystals such as ruby and sapphire through Moscow Academy invitation
  • Development of eco-friendly bio-coating agent and development of VOC abatement technology
  • Development of odor removal for automobile air conditioning equipment using optical semiconductive inorganic deodorant
  • Development of high-performance nano-sized ceramics centering on Al2O3, SiO2, TiO2, ZnO, and ZrO2
  • Development of antibacterial packaging material
  • Manufacture of industrial sapphire crystals and many others
  • Performed national research tasks such as insulators, ceramic heat exchangers, wear-resistant ceramics, and bio-water filters
  • Nano-silver antimicrobials conducted joint research with the United States and the Korean government


  • ‘What is an Antibacterial Agent’ (Biocera)
  • ‘Our Body Wants Alkaline Water’ (Biocera)
  • ‘Cure the Incurable’ (Biocera)
  • ‘Biocera Healthcare News’ (Biocera)

The Brand Story ‘Antioxidant Alkaline Biocera’  

Dr. Jeon Antioxidant Alkaline Water Seminar


  • Water Forum Seminar (Korea)
  • Biocera Seminar for a Japanese company (Korea)
  • Vietnam Seminar (Vietnam)
  • PWQA Seminar (United States)


  • Water Forum Seminar (Korea)
  • Biocera Seminar for a Japanese company (Korea)
  • Vietnam Seminar (Vietnam)
  • PWQA Seminar (United States)


  • Russian Seminar (Russia)
  • Young Wol International Water Symposium Seminar (Korea)
  • Vietnam Seminar (Vietnam)
  • Biocera Seminar for a Japanese company (Korea)
  • Soongsil University Seminar (Korea)
  • Hyderabad Seminar (India)
  • Italy Seminar (Italy)


  • WQA Seminar


  • Antioxidant Seminar (Poland)


  • Chennai Seminar (India)
  • Russian Seminar (Russia)


  • Jeju International Seminar on Healthy Drinking Water (Korea)


  • WQA Aquatech 2012 Seminar (United States)
  • Seminar on the Next Frontier of Health (Korea)
  • Mineral Deficiency Seminar (United Arab Emirates)


  • Seminar at Water Expo (India)
  • New Delhi Seminar (India)
  • Water Malaysia, Seminar (Malaysia)


  • Water Seminar on Functional Water (India)


  • Texas Seminar (United States) 
  • Biocera Seminar (Korea)


  • Malaysia Seminar on Antioxidant Alkaline Water (Malaysia)