REMOVE MICROORGANISM, KEEP WATER·AIR CLEAN AND HEALTHY! GLOBAL BIOCERA PURSUITS HAPPINESS FOR MANKIND
The power of fate is seemly strong. The trivial relationship is a puzzle that completes problem-solving and provides a clue to the crisis. Eco-friendly bioceramic materials manufacturer Biocera and Seongnam Industry Promotion Agency have been together for 18 years as a growth companion. In the meantime, Biocera became a global company where pursues happiness for all mankind. We will hear from Dr. Jeon Hyoung Tag, the founder of Biocera on the growth story of Biocera. We will hear about the growth story of Biocera, who delivers healthy energy to the world.
BIOCERA, THE GLOBAL SMALL GIANT COMPANY WHERE SPECIALIZES IN THE DEVELOPMENT OF BIOCERAMIC MATERIALS.
Biocera is a company that researches and develops eco-friendly bioceramic materials related to water, air, and microorganisms. It is easy to understand if you analyze the company’s identity by its name. ‘Bio’ means nature and ‘Cera’ an abbreviation of ceramic to create new materials. The combination of the two words means ‘harmony of nature and technology’. The world basically consists of (+) and (-) ions. When air (fine dust, exhaust emission) and water (heavy metal concentration, chemical detergents, shampoo, and bacteria) are contaminated, lots of (+) ions are been observed. Think of creating a product for air and water to balance the (+) and (-) ions. Twenty-five years ago, when Daesung Ceramic Research Center, the prename of Biocera was founded, I pledged to deliver peace and happiness to the world. We have developed bioceramic antibacterial and photocatalyst air filters and supplied them to global companies in Korea. We have been manufacturing Biocera Crystal Ball application eco-friendly healthcare products such as alkaline mineral reduction filters, European water jugs, A.H.A. (Antioxidant Hydrogen Alkaline) water bottles, non-detergent used laundry balls, and chlorine removal Atozero showerheads.
IT WOULD SEEM BIOCERA HAS BEEN EXPORTING PRODUCTS OVER FORTY COUNTRIES.
The laundry balls without using chemical detergents, chlorine removal Atozero showerheads, alkaline mineral reduction water filters, and European water jugs were developed on behalf of to cure my daughter’s atopic allergies. In spite of its advantages for environmental and health, domestic consumer’s interest and awareness were low. After ten years of product developments, it began to receive a great response in Europe. The products were introduced in a German home shopping television and as the rumors spread, the demand grew throughout Europe, including France and the UK. The reaction was great due to European people’s awareness on environmental pollution. In India, where water pollution is serious, many water purifier companies that use reverse osmosis purification systems with Biocera mineral reduction water cartridges that consist alkaline OH(-) ions and necessary alkaline minerals are popularly sold. Although the products got more attention in the overseas than the domestic market, however, as the domestic interest in environmental pollution rises, bioceramic antibacterial, photocatalyst, and mineral eluting materials are supplied to the domestic water purifier and household appliance companies.
WHAT WERE THE FACTORS THAT GREW BIOCERA STEADILY FOR TWENTY FIVE YEARS?
In the case of health-related products, consumer purchasing will be inevitable unless stability is secured. For example, consumer purchase water purifiers to drink clean and healthy water. The consumers will not purchase unless they trust the product. Biocera has devoted research and development on product stability and has achieved a remarkable difference in its technology. Biocera has acquired world first NSF42 certification on Biocera Balls for its material safety requirements and invest in maintaining steady management for the highest quality of the product. Moreover, Biocera acquired CWS (Certified Water Specialist) from WQA (Water Quality Association). Not all companies succeed because they have excellent technology and quality of the products. Even if the product is excellent, if one cannot tell the value of the product, the demands will be poor. Biocera continuously informed the value of Biocera at International water exhibitions and seminars on the importance of alkaline mineral pH, redox, and ion balance which are the factors of healthy water conditions. It may seem like a great success happens by a chance, but there are lots of work to be done. Contact efforts to learn and try became a stepping stone to global recognition.
HOW WAS THE RELATIONSHIP BETWEEN SEONGNAM INDUSTRY PROMOTIONS?
Since the establishment of the SIPA (Seongnam Industry Promotion Agency) in 2001, Biocera has gained numerous information on international exhibitions and forums. Biocera explored as overseas pioneer group through SIPA and got opportunities to participate at famous water-related international exhibitions. Through the process, Biocera was able to build up networks with new buyers and grow into a global company.
ARE THERE PIECE OF ADVICE FOR JUNIOR ENTREPRENEURS WHO PREPARES FOR BUSINESS OR WHOM ALREADY RUNNING BUSINESSES?
It's a pity that countless people start their businesses without sufficient preparations. And they eventually fail. Before starting a business, one must be prepared for successful factors. Ask yourself what do you do best? Focus on one area where you can do best and build its expertise, they will succeed. To achieve your own professionalism, a steady education is essential. Learn to realize your weakness and expand its capabilities. It may be very helpful in securing success factors by managing and organizing the plans carefully through the training programs given by SIPA.
BIOCERA PRODUCTS ARE DEEPLY RELATED TO PURIFICATION AND HAPPINESS FOR MANKIND. WHAT MIGHT BE THE FUTURE GOALS?
Water, air, and microorganisms are important factors for all living creatures. When I first started my business, I felt happiness from sharing my inventions to other people. But when my daughter suffered from atopic dermatitis, the happiness did not last long. After spending time on research and development, non-detergent laundry balls, chlorine removal Atozero showerhead, and alkaline mineral reduction water filters were developed. Based on what I developed, my daughter’s atopy skin condition gradually improved from its amazing effects that gave new happiness for myself. Currently, many people suffer from various diseases including atopic dermatitis. I hope people feel the same happiness through environmental friendly Biocera products. Moreover, Biocera contributes to the health and well-being of humanity around the world.